En 中

Building World-Class Brand
for Chinese Agriculture

Step Into
Feng Xiang Biao
13 Year
Unchanged Commitment
Dedicated to delivering higher-quality SUNBOY foods to consumers
China Feng Xiang Biao was upgraded from the brand of Xinjiang Sanrui Agriculture. It was established in 2011, located in Minchang Industrial Park, Changji City, Xinjiang. It is a high-tech modern agricultural company integrating "scientific research, sales, service, storage, recycling, commodity sales, import and export trade". The company has a complete modern industrial chain and international top agricultural talents, relying on strong scientific research strength and high-end technical services, it has achieved the top sales volume of hybrid seeds in the whole Xinjiang. It has formed good cooperative relations with many scientific research institutions at home and abroad, and is deeply trusted by a large number of growers.

China Feng Xiang Biao is committed to invigorating agriculture through science and technology. It provides technical services with full - process tracking from planting to harvesting. Relying on its scientific research strength, it safeguards the high and stable yields for growers. After more than a decade of development, the hybrid seed varieties under Feng Xiang Biao have obvious competitive advantages. The per - mu yield of sunflower seeds and the unit sales price are 18% higher than those of ordinary sunflower seeds, and the per - mu income increase is more than 500 yuan.

In order to continuously maintain the varietal advantages and establish a high-quality germplasm resource bank for Chinese agriculture, Feng Xiang Biao has set up its own planting bases in regions such as Xinjiang, Gansu, and Inner Mongolia. It initiates seed cultivation and land preparation three years ahead of time, and the planting area has been expanding year by year.
Bearing the significant responsibility for the variety innovation of edible sunflowers and seed-producing zucchinis in China, Feng Xiang Biao keeps increasing its investment in breeding and promotion efforts. It designates planting, research and development, experimentation, and demonstration as key investment areas, constantly introducing novel varieties, reaching new peaks in seed sales volume, and achieving new records in agricultural production yields.
Brand Story
Xinjiang Feng Xiang Biao team is set to become even more technology - driven and modern. It will emerge as a leading force in the planting sector, not just in Xinjiang but across China and globally. The company will supply growers with top - tier seeds and more comprehensive services, prioritizing growers’ interests at all times. Higher - quality raw materials will be provided to seed - roasting enterprises, injecting stronger momentum into the development of China’s agriculture and seed - roasting industry. Moreover, the company aims to offer farmers a secure and highly profitable planting experience. It will create a stable and rewarding work environment for employees, share prosperity, and provide long - term returns to shareholders and distributors. Ultimately, it’s committed to exploring a science - based, high - tech, and highly efficient agricultural model for China.
Xinjiang Feng Xiang Biao team is set to become even more technology - driven and modern. It will emerge as a leading force in the planting sector, not just in Xinjiang but across China and globally. The company will supply growers with top - tier seeds and more comprehensive services, prioritizing growers’ interests at all times. Higher - quality raw materials will be provided to seed - roasting enterprises, injecting stronger momentum into the development of China’s agriculture and seed - roasting industry. Moreover, the company aims to offer farmers a secure and highly profitable planting experience. It will create a stable and rewarding work environment for employees, share prosperity, and provide long - term returns to shareholders and distributors. Ultimately, it’s committed to exploring a science - based, high - tech, and highly efficient agricultural model for China.
Xinjiang Feng Xiang Biao team is set to become even more technology - driven and modern. It will emerge as a leading force in the planting sector, not just in Xinjiang but across China and globally. The company will supply growers with top - tier seeds and more comprehensive services, prioritizing growers’ interests at all times. Higher - quality raw materials will be provided to seed - roasting enterprises, injecting stronger momentum into the development of China’s agriculture and seed - roasting industry. Moreover, the company aims to offer farmers a secure and highly profitable planting experience. It will create a stable and rewarding work environment for employees, share prosperity, and provide long - term returns to shareholders and distributors. Ultimately, it’s committed to exploring a science - based, high - tech, and highly efficient agricultural model for China.
Startup
Development
Transformation
Development History
Development
History
Development History
2024
Brand Upgrade: New Journey for "Feng Xiang Biao"
Xinjiang Sanrui has officially changed its name to "Feng Xiang Biao", achieving a comprehensive brand upgrade. A new fertilizer business has been added, and high-end special fertilizers from abroad have been introduced to fully support farmers, realizing the modernization and technological advancement of the agricultural industry. With the full - scale introduction of agricultural talents, the services have become more professional. The team has expanded to more than 50 members, ready to embrace the next brand - new decade.
2023
Global layout, high-quality seeds exported to 15 countries
The International Trade Department has been established to advance the globalization strategy. We have entered countries such as Turkey, Iran, France, Germany, the United States, Russia, UAE, Spain, Singapore, Thailand, Vietnam, Kazakhstan, Uzbekistan, Afghanistan, and Egypt. We have promoted high - quality seeds to the world, taking a solid step forward
in our global development.
2022
Integrate the entire chain and establish germplasm resource bank.
Develop the entire industrial chain of sunflower seeds and pumpkin seeds. Establish a high-quality germplasm resource bank for pumpkin varieties. We possess the qualifications for the production and processing of pumpkin seeds. The pumpkin varieties have been officially put into production, and we use our own excellent varieties to support agriculture, rural areas, and farmers.
2021
Building a dream over ten years, making debut at the China Food & Drinks Fair.
After ten years of accumulation, Xinjiang Sanrui has formed a modern industrial chain. It has become the top team in Xinjiang that leads the healthy development of China's agriculture with science and technology. With dual guarantees of scientific research and services, it has established a solid foundation of friendship with growers. It safeguards large seed - processing enterprises from the source of raw materials, achieving a win - win situation for multiple parties.
2020
Exclusive globally, the team's service is upgraded again.
Obtained the global exclusive agency right of SH363 of Sanrui Agricultural Science and Technology, promoted the business expansion across the whole China. The service team has been expanded to more than 30 members, providing comprehensive agricultural services and technical support.
2019
Service upgrade, customized to local conditions
We launch the planting model with 0 - risk order recycling. The service has been comprehensively upgraded, and exclusive agronomists are provided to track the whole process, helping growers achieve higher profits. The new pumpkin varieties "Haojie No. 3" and "Haojie No. 8" independently developed by Xinjiang Sanrui have been successfully launched on the market.
2018
Integration of industrial chain, exclusive cooperation with SUNBOY
In the process of exploring the market in southern Xinjiang, the intercropping of pumpkin has been recognized by local growers. It brings double benefits per mu of land. Meanwhile, new sunflower seed varieties for consumption have been developed and launched. The anti-orobanche sunflower seed, Sanrui No. 3 and the early-maturing and high-yielding Sanrui No. 7 mark another reform in the sunflower seed for consumption industry. SUNBOY, a well-known roasted enterprise, has uniquely designated sunflower seeds and pumpkin seedsof Xinjiang Sanrui as the raw materials, aiming to expand and complete the entire industrial chain and maximize the protection of benefits of growers.
2017
The selling price of confection sunflower seeds, a legend in the industry is unprecedented.
The SH363 has reaped rich rewards in the 6,000-mu experimental field in Qitai, Xinjiang. The selling price of these sunflower seeds has exceeded 15 yuan per kilogram, making it as an industry legend for that year.
2016
Joint cooperation to generate revenue, new variety of pumpkin seeds makes its debut.
The successful demonstration cultivation of pumpkin seeds has been achieved by Xinjiang Sanrui Company, it is also a leader among its peers in the seed industry. Xinjiang Sanrui has successfully introduced the pumpkin seeds "Xiwang No.1". The experimental fields cover both northern and southern Xinjiang, promoting the large-scale popularization of pumpkin seeds in Xinjiang and bringing new growth points to the company's planting field.
2015
Comprehensive layout throughout Xinjiang, with marketing network covering the entire area.
The main varieties operated by Xinjiang Sanrui are distributed throughout 30 cities in Xinjiang, mainly located in the surrounding areas of Changji, the agricultural area of Wujiaqu, Qitai, Jimsaer, Mulei, Fukang, Shihezi, Kuitun, Wusu, Karamay, Bole, as well as Hami, Tacheng, and Altay. With the enhancement of popularity, the team of distributors has expanded.
2014
With steady expansion, the sales volume of SH361 has increased by 40%.
Xinjiang Sanrui has become a leader among the enterprises specializing in confection sunflower seeds in Xinjiang. It has vigorously promoted the SH361, resulting in a significant increase in the planting area. The annual sales volume has grown by 43%, accounting for more than 70% of the total confection sunflower planting area in Xinjiang, and it has become an important force in Xinjiang's confection sunflower industry.
2013
Introduce SH363 and collaborate with SUNBOY to lay out a nationwide plan.
The high-quality confection sunflower variety SH363 has been successfully introduced into Xinjiang. Meanwhile, Xinjiang Sanrui has forged good cooperative relationships with numerous scientific research institutions both at home and abroad. It has also established a robust seed marketing network together with distributors in various regions of Xinjiang and Inner Mongolia. Xinjiang Sanrui collaborates closely with Inner Mongolia SUNBOY Food Company, enabling the rapid processing of high-quality raw materials and their prompt entry into the market. This ensures that the high-quality sunflower seed raw materials can reach the workshop in a timely manner and be transformed into high-end food products, thereby quickly entering domestic and international markets. Moreover, it brings tangible benefits to millions of sunflower farmers in Xinjiang and Inner Mongolia.
2012
Achieve great success again, covering half of Xinjiang.
The excellent seeds of Xinjiang Sanrui have been recognized by the market and have rapidly occupied 50% of the planting area of confection sunflowers in Xinjiang. Rooted in the fertile soil of both northern and southern Xinjiang, Chairman Lei Jie and General Manager Xu Jianxing led the team, relying on their acute market perception and strong technical strength to drive the company's rapid development. They have demonstrated extraordinary vitality in the agricultural economy of Xinjiang.
2011
Embark on seeds business at the initial stage and embrace the golden age of agriculture.
Xinjiang Sanrui was established in October 2011. Relying on high-quality confection sunflower varieties independently developed by Chinese researchers, it entered the Xinjiang market, marking the cross-regional layout of Sanrui seeds. Set out on a nationwide service mission.
Brand Upgrade: New Journey for "Feng Xiang Biao"
Global layout, high-quality seeds exported to 15 countries
Integrate the entire chain and establish germplasm resource bank.
Building a dream over ten years, making debut at the China Food & Drinks Fair.
Exclusive globally, the team's service is upgraded again.
Service upgrade, customized to local conditions
Integration of industrial chain, exclusive cooperation with SUNBOY
The selling price of confection sunflower seeds, a legend in the industry is unprecedented.
Joint cooperation to generate revenue, new variety of pumpkin seeds makes its debut.
Comprehensive layout throughout Xinjiang, with marketing network covering the entire area.
With steady expansion, the sales volume of SH361 has increased by 40%.
Introduce SH363 and collaborate with SUNBOY to lay out a nationwide plan.
Achieve great success again, covering half of Xinjiang.
Embark on seeds business at the initial stage and embrace the golden age of agriculture.
Corporate Achievements
  • Key Leading Enterprises in the Industrialization of Agriculture and Pastoral Husbandry Key Leading Enterprises in the Industrialization of Agriculture and Pastoral Husbandry
  • Certificate of New Plant Variety Right for Haojie No. 9 Certificate of New Plant Variety Right for Haojie No. 9
Key Leading Enterprises in the Industrialization of Agriculture and Pastoral Husbandry
Certificate of New Plant Variety Right for Haojie No. 9
  • Key Leading Enterprises in the Industrialization of Agriculture and Pastoral HusbandryKey Leading Enterprises in the Industrialization of Agriculture and Pastoral Husbandry
  • Certificate of New Plant Variety Right for Haojie No. 9Certificate of New Plant Variety Right for Haojie No. 9
Corporate Culture
Vision

Vision

Building World-Class Agricultural Brand for China
Values

Values

Integrity, Resilience, Kindness, Optimism
Mission

Mission

Enable farmers to gain well - deserved rewards for their labor and achieve prosperity. Inspire employees to make seeds business their career, and feel proud of what they do. Collaborate closely with partners and gain long - term rewards. Constantly provide consumers with higher - quality SUNBOY food products.